正心 Zhengxin
Client_熹茗
Designer_Bosen
Photography_Hello小方
Time to Market_2018
正心茶,真挚友。“正心”一词提炼自《礼记·大学》“正心而后修身,修身而后家齐,家齐而后天下平。”
由品牌文化背景“儒家文化”出发,以其经典著作《四书五经》为鉴,采用传统书型盒,四盒一体。同时对“正心”二字进行解构重组,正中有心,心中有正,在保证识别性的同时,恰当体现中国特有的“合体字”,且以四方连续的手法,应用为封面纹路,搭配古书蓝色彩,打造“翻阅古典书籍”的体验。
Zhengxin tea, a true friend. The word "正心" is extracted from "Rites · Great learning" "Only after you have rectified your heart can you cultivate yourself, and only after you have cultivated yourself can your family be harmonious, and only after your family is harmonious can the world be at peace."
Starting from the brand cultural background "Confucian culture", with its classic work "Four Books and Five Classics" as a reference, it adopts a traditional book-shaped box, four boxes in one. At the same time, the two words "Zhengxin" are deconstructed and reorganized, with the heart in the center and the righteous in the heart. While ensuring the recognition, it appropriately reflects the unique Chinese "compound character", and uses the four-square continuous technique as the cover texture, matched with the ancient book blue color, to create the experience of "reading classical books".