Young · WHISKYNAUT × YOUNGDAN BAND
Glentauchers Aged 15 Years · Single Malt Scotch Whisky
回春 · 划酒人 × 回春丹乐队
格兰陶赫斯15年 · 单一麦芽苏格兰威士忌

Client_WHISKYNAUT
Designer_Bosen
Illustration_鹜虚子
Photography_邹训楷
Time To Market_2023




● 划酒人 × 回春丹乐队 · 限定联名款威士忌

WHISKYNAUT,成立于 2021 年的威士忌品牌。“NAUT”来自“NAUTES”,希腊语意为“水手”。WHISKYNAUT,意为“在威士忌中划桨的人”。

回春丹,一支来自中国广西的独立摇滚乐队。乐队名字的由来是希望带来不一样的感觉,就像灵丹妙药能让人起死回生。他们就像一群不羁的街头青年,非黑非白的颜色是乐队独有的色彩。

一滴“回春”
“回春”威士忌外罐主画面为“妖娆的粉色手指涂抹绿色指甲油,轻拿着一支正在滴出威士忌的滴管”。包装色彩选取紫粉红橙青绿黄银碰撞,音乐迷幻的听觉、威士忌刺激的味觉、包装烂漫的视觉,三种感官的体验交融在“一滴回春”的状态中。

“回春”丹药
回春丹乐队,取名意指“起死回生”,以传统打包“丹药”的手法为参考,选取质感接近打包用纸的青色棉纸,且使用粉色胶圈捆纸作为瓶口的封口方式。在棉纸正面画面上使用实心圆点 ● 点阵排版构成“回春”二字,运用在整体包装的排版系统中,实心圆点蕴含“丹药”的含义,反面画面附带回春丹乐队成员签名。

附加体验
考虑到乐队常为粉丝提供周边产品作为纪念收藏,则若取下外罐与瓶口的胶圈后,海报与棉纸均可单独收藏或作为装饰。瓶身一共有 6 款不同画面的正标,提供购买“盲盒”体验感的同时,6 款不同画面组合展示,可感受“取酒、滴酒、品酒”的完整过程。

● WHISKYNAUT × YOUNGDAN BAND · Limited Edition Whisky

WHISKYNAUT is a whisky brand was established in 2021. "NAUT" comes from "NAUTES", the Greek word for "sailor". WHISKYNAUT, "one who paddles in wine.”

YOUNG DAN is an independent rock band in Guangxi, China. "Dan" means "Elixir" in Chinese pronunciation. The band name comes from the desire to bring a different feeling, like the elixir can bring people back to life. They are like a group of unruly street youths, the neither black nor white mood is unique to the band.

ONE DROP FOREVER YOUNG
The main picture of the whisky outer shows "enchanting pink fingers applying green nail polish, gently holding a dropper that is dripping whisky." The packaging colors are purple, pink, orange, green, yellow and silver. The psychedelic hearing of music, the stimulating taste of whisky, and the brilliant visuals of the packaging. Three sensory experiences are blended into the state of "one drop forever young ".

FORVEVER YOUNG ELIXIR
Taking the traditional method of packaging "elixirs" as a reference, we selected tissue paper with a texture close to the paper used to package elixirs, and used pink rubber banding paper as the sealing method for the bottle mouth. Use solid dots on the front of the tissue paper ● Dot matrix typesetting forms the product name and is used in the overall typesetting system. The solid dots contain the meaning of "elixir".

ADDITIONAL EXPERIENCE
Considering that bands often provide fans with peripheral products as commemorative collections, after removing the rubber rings on the outer can and bottle mouth, the posters and tissue paper can be stored or used as decoration. There are a total of 6 different pictures of the main label on the bottle, providing a "blind box" purchasing experience. The 6 different pictures are displayed in combination, allowing you to experience the process of "taking wine, dripping wine, tasting wine”.

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