莽野·南王 Wild·Southern King

Client_熹茗
Design Guidance_Bosen
Designer_L·Chao
Photography_Hello小方
Time To Market_2020

「莽野·古树茶」熹茗茶业旗下老树普洱子品牌,调性质朴、野性、原始,追求原生态、高品质,尊崇自然流逝,任由树木自由生长。

从产品本身气质出发,「莽野·南王」字形霸气野性,辅以青铜器上大象、孔雀、蝴蝶的纹路与「莽野·南王」傣文写法 ᦙᦱᧃ ᦵᦊᧉ ᦓᦱᧃᧉ ᦞᦱᧂᧉ,更为直观地传递云南少数民族气息。以中国传统木箱搭配铜制配件,打造产品收藏价值,给予消费者份量十足的感受。

"Mangye·Ancient Tree Tea" is a sub-brand of old tree Pu'er under Ximing Tea Industry. It is simple, wild and primitive. It pursues original ecology and high quality, respects the passage of nature, and allows trees to grow freely.

Starting from the temperament of the product itself, the "Mangye·Nanwang" character is domineering and wild, supplemented by the patterns of elephants, peacocks, and butterflies on bronze ware and the Dai writing of "Mangye·Nanwang" ᦙᦱᧃ ᦵᦊᧉ ᦓᦱᧃᧉ ᦞᦱᧂᧉ, which more intuitively conveys the atmosphere of Yunnan ethnic minorities. The traditional Chinese wooden box is matched with copper accessories to create product collection value and give consumers a full sense of weight.

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