千秋一白 Qianqiu Yibai
Client_熹茗
Designer_Bosen
Photography_邹训楷
Time To Market_2023
熹茗®
朱子千年，文脉传承，正心诚意；百年制茶，世家技艺，精益求精；朱子后人，制茶世家，以茶礼敬，和合天下。
品牌定位“中国高端文化茶”，故将“古书”作为传播茶与儒家文化的媒介，由此提炼品牌盒型-书型盒。同时将包装必要文字信息，参考古书“书签”的形式进行排版，辅助使用印章呈现产品口号。扉页延用古书的编排方式，结合传统鱼尾、界行、版框元素，采用棉质纸张，塑造翻阅古书的体验。
注 · “中国高端文化茶”称号由弗若斯特沙利文，基于2022年中国高端文化茶行业比较研究结果做出的确认，颁发日期2023年8月。
Ximing®
Zhu Zi has been around for thousands of years, and the cultural heritage is passed down with sincerity； Hundred years of tea making, the family skills are constantly improving; Zhu Zi's descendants, tea making family; use tea to pay respect and unite the world.
The brand is positioned as "Chinese high-end cultural tea", so "ancient books" are used as a medium to spread tea and Confucian culture, and the brand box type - book-shaped box is extracted from this. At the same time, the necessary text information of the package is typeset in the form of "bookmarks" in ancient books, and the product slogan is presented with seals as an auxiliary. The title page continues the layout of ancient books, combined with traditional fishtail, boundary lines, and frame elements, and uses cotton paper to create the experience of flipping through ancient books.
Note · The title of "China's high-end cultural tea" is confirmed by Frost & Sullivan based on the results of the comparative study of China's high-end cultural tea industry in 2022, and the date of issuance is August 2023.
Client_熹茗
Designer_Bosen
Photography_邹训楷
Time To Market_2023
熹茗®
朱子千年，文脉传承，正心诚意；百年制茶，世家技艺，精益求精；朱子后人，制茶世家，以茶礼敬，和合天下。
品牌定位“中国高端文化茶”，故将“古书”作为传播茶与儒家文化的媒介，由此提炼品牌盒型-书型盒。同时将包装必要文字信息，参考古书“书签”的形式进行排版，辅助使用印章呈现产品口号。扉页延用古书的编排方式，结合传统鱼尾、界行、版框元素，采用棉质纸张，塑造翻阅古书的体验。
注 · “中国高端文化茶”称号由弗若斯特沙利文，基于2022年中国高端文化茶行业比较研究结果做出的确认，颁发日期2023年8月。
Ximing®
Zhu Zi has been around for thousands of years, and the cultural heritage is passed down with sincerity； Hundred years of tea making, the family skills are constantly improving; Zhu Zi's descendants, tea making family; use tea to pay respect and unite the world.
The brand is positioned as "Chinese high-end cultural tea", so "ancient books" are used as a medium to spread tea and Confucian culture, and the brand box type - book-shaped box is extracted from this. At the same time, the necessary text information of the package is typeset in the form of "bookmarks" in ancient books, and the product slogan is presented with seals as an auxiliary. The title page continues the layout of ancient books, combined with traditional fishtail, boundary lines, and frame elements, and uses cotton paper to create the experience of flipping through ancient books.
Note · The title of "China's high-end cultural tea" is confirmed by Frost & Sullivan based on the results of the comparative study of China's high-end cultural tea industry in 2022, and the date of issuance is August 2023.