璞山 Pushan

Client_熹茗
Designer_Bosen
Photography_Hello小方
Time To Market_2019




「莽野·古树茶」熹茗茶业旗下老树普洱子品牌,调性质朴、野性、原始,追求原生态、高品质,尊崇自然流逝,任由树木自由生长。

「璞山」莽野之中自然未开发的茶山。“璞”,“菐”意为“外皮”。“玉”和“菐”联合起来表示“包有石皮的玉”或“玉的石皮”  。

“璞山”字型设计似玉似石,同时提炼自少数民族蓝染工艺的蓝色棉麻质感与银饰质感,将原始符号印记在画面上,由此传递原生态的感受。以茶山领域线条撕开包装表层,感受“赌玉”的过程。开盒后,内盒画面源自少数民族树上采茶的图案,整体包装直观给予返璞归真,自然纯正的感受。

"Mangye·Ancient Tree Tea" is a sub-brand of Old Tree Pu'er under Ximing Tea Industry. It is simple, wild and primitive in tone. It pursues original ecology and high quality, respects the passage of nature, and allows trees to grow freely.

"Pushan" is a naturally undeveloped tea mountain in the wilderness. "菐" mean "outer skin". "玉" and "菐" together mean "jade wrapped in stone skin" or "stone skin of jade".

The font design of "Pushan" looks like jade and stone. At the same time, it extracts the blue cotton and linen texture and silver texture of the indigo dyeing process of ethnic minorities, and imprint the original symbols on the picture to convey the original feeling. Tear open the surface of the packaging with the lines of the tea mountain field to feel the process of "gambling on jade". After opening the box, the picture of the inner box is derived from the pattern of picking tea on the trees of ethnic minorities. The overall packaging intuitively gives a return to nature and a natural and pure feeling.

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