猪上树 Pig up Tree
Client_WARMTREES
Design Guidance_Bosen
Designer_Yall
Photography_Hello小方
Time To Market_2019
WARMTREES 暖树，2010年创立于福州，以URBAN STREET风格为主的独立设计原创国潮男装品牌。
猪上树 利是封，猪上树的一年，所有的好事都会发生。名称灵感源于中国歇后语：“老母猪上树—大有进步。” 采用鲜艳的色调，如紫、黄、蓝、绿、粉，与受众固有印象中的红色利是封区分，呼应品牌独树一帜的潮流风格。画面分别为，弹簧猪上树、火箭猪上树、长腿猪上树、气球猪上树、邪恶猪上树，同时借鉴服饰吊牌的形式，将多个利是封串联展示。
WARMTREES, founded in Fuzhou in 2010, it is an independent design original national trend menswear brand with urban street style.
Pig up tree Red envelope. In the year when the pig climbs the tree, all good things will happen. The name is inspired by the Chinese proverb: "Old sow up tree - great progress." Bright colors such as purple, yellow, blue, green and pink are used to distinguish the red red envelopes in the audience's inherent impression, echoing the brand's unique trend style. The pictures are respectively, spring pig on the tree, rocket pig on the tree, long-legged pig on the tree, balloon pig on the tree, and evil pig on the tree. At the same time, the form of clothing tags is borrowed to display multiple red envelopes in series.