非必要不合作Nidea.Nlight × 八仙8Immortals · 电気灯

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Limited Collaboration
8Immortals New Album "Giant River" Swan Electric Light

2025
Visual Design

7654321 Design is delighted to support Nidea.Nlight and 8Immortals by providing the visual design for their collaborative electric light.

Nidea.Nlight is a subtraction, a choice of restraint, and more importantly, an attitude—a life without ideas is dull and bleak. The brand's original intention in creating electric lights was to eliminate unnecessary tedium and give creators ample space. This "collaboration" is more than simply co-creating a product; it's about bringing more brands into the fold and gaining visibility, making Non-Necessary No Collaboration a platform for all kinds of collaborations.

8Immortals is a Beijing-based independent rock band comprised of lead singer Wang Fan and producer Yan Mingchen. They fuse the restlessness of garage rock with the beauty of Eastern psychedelia, exploring the diverse possibilities of alternative rock through a multifaceted fusion of forms, weaving a whimsical and fantastical world of sound and words.

The lights come on, and we step into "Giant River." The luminous "Purple Cave" is a portal to desire and the unknown. A two-headed swan floats in the darkness, reflecting the chaos of disintegration.

限定联名款
八仙8Immortals新专辑《巨人川》天鹅电気灯  

7654321 Design 很开心能助力非必要不合作与八仙，为他们联名的电気灯提供视觉设计。

非必要不合作Nidea.Nlight是一种减法，是一种节制的选择，更是一种态度——没有想法的人生是暗淡无光的 No Idea No Light。品牌做电気灯的初衷，是希望抛开烦琐，留给创作者充足的空间。所谓“联动”，它的内在并不仅仅是简单的共同创造一个产品，而是让更多品牌加入进来、被人看见，让非必要不合作能够成为一个开启各式合作可能的场域。

八仙是一支长居北京的独立摇滚乐队，由主唱王帆和制作人闫明琛组成。他们将车库摇滚的躁动与东方迷幻的绮丽相熔铸，以多元融合的形态尝试另类摇滚的更多可能性，用声音与文字编织光怪陆离的异想世界。

灯光亮起，便踏入《巨人川》。发光的“紫洞”是欲望与未知的入口，双头天鹅漂浮于黑暗中，映照出瓦解后的混沌。

Designer_Bosen
Design Assistant_Syndi
Photographer_邹训楷
Client_ 非必要不合作Nidea.Nlight × 八仙8Immortals