隆合老寿星 Lao Shou Hsing

Client_隆合茶业
Design Guidance_Bosen
Designer_L·Chao
Photography_Hello小方
Time To Market_2020



隆合茶业旗下老茶博物馆,存放着主理人杨丰诸多珍藏的老样罐与品质上佳的老白茶,印记着不仅是政和茶厂,甚至是福建诸多国营茶厂的发展史。

为呈现老白茶的岁月感,包装采用牛皮纸质感的抽拉“火柴”盒型,辅助美术字体,结合品牌符号之一“邮票”,整体传递复古民国风的调性。

The Old Tea Museum under Longhe Tea Industry houses many old sample jars and high-quality old white teas collected by the owner Yang Feng, marking the development history of not only Zhenghe Tea Factory, but also many state-owned tea factories in Fujian.

In order to present the sense of time of the old white tea, the packaging adopts a pull-out "match" box with a kraft paper texture, assisted by artistic fonts, combined with one of the brand symbols "stamp", the overall conveys the tone of retro Republic of China style.

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