金汤玉露 Jingtang Yulu
Client_熹茗
Designer_Bosen
Photography_Hello小方
Time To Market_2017
熹茗®旗下当家形象款岩茶产品(非卖品)
十万金汤 一品玉露,顾名思义茶汤金灿诱人,香气四溢。为直观呈现产品价值(汤色与滋味),内包装以水晶闻香杯为容器,封盖为朱熹形象延展打造的黄铜官帽。封盖可作为茶拔架,放置茶针茶夹,容器亦可作为个人随身杯,进行多次使用。包装盒型提炼于玉玺结构,色系取自《瑞鹤图》,细节文案采用宋徽宗瘦金体,且将产品信息融合于印章中。
注·古今收藏爱好者往往会在古籍字画上钤上收藏印章以示珍重。宋徽宗赵佶则为鲜明代表之一,其有七枚最常用的收藏印,称“宣和七玺”。
Ximing's signature rock tea product (not for sale)
Ten Thousand Golden Soups, Yipin Yulu, as the name suggests, has a golden and attractive tea soup with a fragrant aroma. In order to directly present the product value (soup color and taste), the inner packaging uses a crystal scenting cup as the container, and the cover is a brass official hat made from the image of Zhu Xi. The cover can be used as a tea puller to place tea needles and tea clips, and the container can also be used as a personal portable cup for multiple uses. The packaging box shape is refined from the structure of the jade seal, the color scheme is taken from the "Auspicious Crane Picture", the detailed copywriting uses the Song Huizong Slender Gold Script, and the product information is integrated into the seal.
Note·Ancient and modern collectors often stamp collection seals on ancient books and paintings to show their cherishment. Song Huizong Zhao Ji is one of the most prominent representatives, with seven of the most commonly used collection seals, known as the "Xuanhe Seven Seals".