极丛 Jicong
Client_泽悟茶业
Designer_Bosen
Photography_Hello小方
Calligraphy_黄陵野鹤
Time To Market_2019
泽悟茶业旗下核心产品，源自正岩核心产区达百年以上树龄的老丛水仙茶树，野放成长，满披青苔的枝干漫生，树丛高达六到八米。一个世纪的风雨沧桑，历经岁月沉淀，使其保留水仙品种原有的醇厚外，更添了一份时间赋予的韵味，是一切浮华褪去以后的本真，属于植物和自然纯粹的味道，我们称之为“丛韵”。
自唐以来，武夷山斗茶之风盛行，身处岩茶江湖，泽悟独自一份“侠客”气质。老丛水仙，历经百年洗礼后，存留纯粹而本真的滋味，极丛便是这一份极致味道的代表。包装运用中国传统毛笔书法字呈现产品名称“极丛”，从而体现“侠客”气质。采用黑金色彩搭配，同时将品牌辅助图形之一的多方连续纹样，以压纹形式呈现于包装上，结合印章的方式承载产品信息，如“壹百年、中国武夷岩茶等”。
The core products of Zewu Tea come from the old Narcissus tea trees that are over 100 years old in the core production area of Zhengyan. They grow wild, with moss-covered branches and bushes up to six to eight meters high. After a century of vicissitudes, the tea retains the original mellowness of the Narcissus variety and adds a time-honored charm. It is the true nature after all the glitz fades away, belonging to the pure taste of plants and nature, which we call "Congyun".
Since the Tang Dynasty, the tea-fighting style in Wuyi Mountain has been popular. In the rock tea world, Zewu has its own "knight" temperament. After a hundred years of baptism, the old Narcissus retains a pure and authentic taste. Jicong is the representative of this ultimate taste. The packaging uses traditional Chinese brush calligraphy to present the product name "Jicong", thus reflecting the "knight" temperament. The black and gold color combination is adopted, and the multi-party continuous pattern, one of the brand auxiliary graphics, is presented on the packaging in the form of embossing, combined with the seal to carry product information, such as "One Hundred Years, China Wuyi Rock Tea, etc."