毫首 Hao Shou
Client_鼎存茶业
Design Guidance_Bosen
Designer_L·Chao
Photography_Hello小方
Time To Market_2020
白毫银针，创制于1796年。由于鲜叶原料全部是茶芽，白毫银针制成成品茶后，形状似针，白毫密被，色白如银，因此命名为白毫银针。
毫首，鼎存茶业旗下顶级白毫银针产品。盒型取「鼎」的概念，开盒展示时，通过上盖与底托的位置调换，构成中国传统四足鼎的造型，呈现“鼎”的陈列感，同时外盒纹路与铜锈绿色彩皆源于此。由钟鼎文与白豪银针形态结合，进行字体设计，并在外盒附加金属“芽头”，带给大众最直接的价值感受。
Baihao Yinzhen was created in 1796. Since all fresh leaves are tea buds, Baihao Yinzhen is shaped like a needle after being made into finished tea, with dense white hairs and white as silver, so it is named Baihao Yinzhen.
Haoshou is the top Baihao Yinzhen product under Dingcun Tea. The box shape is based on the concept of "ding". When the box is opened for display, the position of the upper cover and the bottom support are swapped to form the shape of a traditional Chinese four-legged tripod, presenting a sense of "ding" display. At the same time, the outer box pattern and copper rust green color are derived from this. The font design is combined with the bell and tripod inscriptions and the Baihao Yinzhen form, and a metal "bud head" is added to the outer box to give the public the most direct sense of value.