Greenium® 

-
Sustainable Premium Recycled Paper

2025
Paper Design

7654321 Design was commissioned by Shanghai Amazing Team to create a new paper system for Koehler Paper®'s Greenium® recycled and environmentally friendly paper brand.

Amazing Team, inheriting the 50-year heritage of the Meisa Group, specializes in importing high-quality, environmentally friendly, and unique specialty papers from Europe. Koehler Paper®, part of the Koehler® Group, boasts a history of over 215 years and boasts eight production sites worldwide, producing over 500,000 tons of specialty paper annually. The quality of its recycled paper surpasses that of virgin fiber products.

To embody Greenium's philosophy of "recycled aper" and "sustainably premium," the booklet cover features two natural-color papers, Sage and Mud, from the FSC 100% recycled Koehler Eco® series, clearly conveying its environmental credentials. Functionally, considering the frequent use of the samples, the cover utilizes a thick mounting process for enhanced durability. The thickness and closure are precisely matched to prevent jamming when removing and inserting the booklet. It's worth mentioning that each sheet of paper is clearly labeled with the CMYK four-color printing mode values, Pantone spot color numbers, and Lab channel values, providing users with a professional and accurate color reference. For convenient storage, the overall structure combines the classic file box shape with a magnetic closure, achieving both practicality and aesthetics.

Greenium® 可持续的优质再生纸

7654321 Design受上海美升纸业委托，为德国Koehler Paper®的Greenium®再生环保纸品牌打造全新纸样系统。

美升纸业传承美沙集团50年深厚积淀，专注引进欧洲优质、环保、独特的特种纸。Koehler Paper®隶属历史超215年的Koehler®集团，在全球布局8大生产基地，年产超50万吨特种纸，其再生纸品质更是超越原生纤维制品。

为诠释Greenium“环保绿色” 与 “可持续优质” 理念，样册封面选用FSC100%再生Koehler Eco®系列的Sage、Mud两款自然色纸张，直观传递环保主张。功能上，考虑到纸样频繁被翻阅取用的情况，封面运用厚裱工艺，强化耐用性；厚度与钉扣经过精准适配，彻底杜绝样册从盒中拿取放入时卡顿的问题。值得一提的是，我们将每张纸都清晰标注了CMYK四色印刷模式数值、Pantone专色编号及Lab通道数值，为使用者提供专业且精准的色彩参考。出于便捷收纳的考虑，整体结构融合经典文件盒造型与磁吸闭合方式，兼顾实用与美观。

Design Director_Bosen
Designer_Ty、Jeep
Designer Assistant_面面、Syndi
Account Executive_圈圈
Printing_杭州四色印刷
Photography_ 邹训楷
Music Composer_鹤这豹脾气
Special Thanks_美升纸业
Client_德国 Koehler Paper®