枞宗 · 木质味老枞水仙
Congzong · Woody Fir Narcissus
Congzong · Woody Fir Narcissus
Client_熹茗
Designer_Bosen
Photography_Hello小方
Time To Market_2019
水仙发源于今建阳小湖镇岩叉山祝仙洞，因在当地，祝仙与水仙发音相近，故被称“水仙茶”。随着树龄的增长，茶树吸收的营养物质和矿物质越丰厚，制成的茶叶会呈现出木本植物特有的木质香气。
考究老枞水仙的气息，质朴沉淀、低调内敛，选择契合的材质与色彩：手工感特种纸、老枞棕、森林绿。为突出产品特性，采用实际拍摄的茶树纹理，且以特殊印刷工艺将老树的真实感直接呈现在包装上。
Narcissus originated from Zhuxian Cave on Yancha Mountain in Xiaohu Town, Jianyang. Because Zhuxian and Narcissus have similar pronunciations, it is called "Narcissus Tea." As the age of the tree increases, the nutrients and minerals absorbed by the tea tree become richer, and the tea produced will show the unique woody aroma of woody plants.
The scent of old fir narcissus is exquisite, simple and low-key, and the matching materials and colors are selected: handmade special paper, old fir brown, and forest green. In order to highlight the characteristics of the product, the texture of the tea tree is actually photographed, and the real feeling of the old tree is directly presented on the packaging with a special printing process.