班章王 Banzhang King
Client_熹茗
Designer_Bosen
Photography_邹训楷
Time To Market_2020
「莽野·古树茶」熹茗茶业旗下老树普洱子品牌，调性质朴、野性、原始，追求原生态、高品质，尊崇自然流逝，任由树木自由生长。
班章茶山在普洱茶界被认为具有“茶王”的地位。从茶山本身气质与特征出发：强烈的山野气韵以及古树茶特有的霸气香气。由古树茶王野性原始，自由生长的状态出发，从字体中生长出霸气茂盛的枝干，搭配古滇王朝青铜器纹路-大象，辅以产品名字的傣文写法—ᦗᦱᧃᧈ ᦋᦱᧂᧈ ᦞᦱᧂᧉ，更为直观地传递云南少数民族气息。
"Mangye·Ancient Tree Tea" is a sub-brand of old tree Pu'er under Ximing Tea. It is simple, wild and primitive in tone. It pursues original ecology and high quality, respects the passage of nature, and allows trees to grow freely.
Banzhang Tea Mountain is considered to have the status of "tea king" in the Pu'er tea industry. Starting from the temperament and characteristics of the tea mountain itself: strong mountain charm and the domineering aroma unique to ancient tree tea. Starting from the wild and primitive state of the ancient tree tea king and the state of free growth, domineering and lush branches grow from the font, matched with the bronze pattern of the ancient Dian Dynasty - elephant, supplemented by the Dai writing of the product name - ᦗᦱᧃᧈ ᦋᦱᧂᧈ ᦞᦱᧂᧉ, it more intuitively conveys the atmosphere of Yunnan ethnic minorities.