《回春》入围2024年比利时全球包装设计奖

"Young" was shortlisted for the 2024 Belgium Pentawards

Founded in 2007 and often referred to as the "Oscars of Packaging Design," Pentawards is committed to building the world's leading packaging design platform and community. It recognizes outstanding packaging design, serves as a source of creative inspiration, and connects the global packaging industry through its annual design competition, international lectures, online events, and more—sharing inspiring content and key industry trends. Since its inception, Pentawards has received over 30,000 entries from more than 95 countries and regions worldwide.

In 2024, Pentawards received over 2,000 submissions from 62 countries and regions across five continents. The Pentawards international jury conducted initial evaluations of all entries, selecting more than 700 shortlisted works. From these, the highest honor—the Pentawards Diamond Award—was chosen, along with Pentawards Platinum Awards representing the best in each of the eight main categories: Beverages, Food, Body/Health & Beauty, Home/Leisure & Other, Brand Identity & Smart Connected Packaging, Sustainable Design, Professional Concepts, and Student Concepts.

Pentawards创办于2007年，素有“包装设计界奥斯卡”之称。致力于打造全球领先的包装设计平台和社区，表彰最佳的包装设计，提供设计灵感来源，并通过年度设计大奖赛、国际讲座、线上活动等方式将全球包装界连系起来，分享启发灵感的内容以及重要行业趋势。自成立以来，Pentwards累计收到来自全球95个国家和地区的30,000余件参赛作品。

2024年，Pentawards共收到来自全球五大洲62个国家/地区的2,000多件参赛作品，由Pentawards国际评审团先对所有参赛作品进行了初评，共评选出700余件入围作品，再从中评选出代表Pentawards最高荣誉的全场大奖——Pentawards钻石奖，以及代表八大类别各自的最佳奖——Pentawards铂金奖（八大类别分别为：饮料类、食品类、身体／健康与美容类、家居／休闲及其他类、品牌形象与智能互联包装类、可持续设计类、专业概念设计类、学生概念设计类）。

YOUNG 回春

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WHISKYNAUT × YOUNGDAN BAND
Glentauchers Aged 15 Years
Single Malt Scotch Whisky

2024
Packaging Design

WHISKYNAUT × YOUNGDAN BAND · Limited Edition Whisky
WHISKYNAUT is a whisky brand was established in 2021. "NAUT" comes from "NAUTES", the Greek word for "sailor". WHISKYNAUT, "one who paddles in wine.”

YOUNG
DAN is an independent rock band in Guangxi, China. "Dan" means "Elixir" in Chinese pronunciation. The band name comes from the desire to bring a different feeling, like the elixir can bring people back to life. They are like a group of unruly street youths, the neither black nor white mood is unique to the band.

ONE DROP FOREVER YOUNG The main picture of the whisky outer shows "enchanting pink fingers applying green nail polish, gently holding a dropper that is dripping whisky." The packaging colors are purple, pink, orange, green, yellow and silver. The psychedelic hearing of music, the stimulating taste of whisky, and the brilliant visuals of the packaging. Three sensory experiences are blended into the state of "one drop forever young ".

FORVEVER YOUNG ELIXIRTaking the traditional method of packaging "elixirs" as a reference, we selected tissue paper with a texture close to the paper used to package elixirs, and used pink rubber banding paper as the sealing method for the bottle mouth. Use solid dots on the front of the tissue paper ● Dot matrix typesetting forms the product name and is used in the overall typesetting system. The solid dots contain the meaning of "elixir".

ADDITIONAL EXPERIENCEConsidering that bands often provide fans with peripheral products as commemorative collections, after removing the rubber rings on the outer can and bottle mouth, the posters and tissue paper can be stored or used as decoration. There are a total of 6 different pictures of the main label on the bottle, providing a "blind box" purchasing experience. The 6 different pictures are displayed in combination, allowing you to experience the process of "taking wine, dripping wine, tasting wine”.

划酒人 × 回春丹乐队 · 限定联名款威士忌

WHISKYNAUT，成立于 2021 年的威士忌品牌。“NAUT”来自“NAUTES”，希腊语意为“水手”。WHISKYNAUT，意为“在威士忌中划桨的人”。

回春丹，一支来自中国广西的独立摇滚乐队。乐队名字的由来是希望带来不一样的感觉，就像灵丹妙药能让人起死回生。他们就像一群不羁的街头青年，非黑非白的颜色是乐队独有的色彩。

一滴“回春”“回春”威士忌外罐主画面为“妖娆的粉色手指涂抹绿色指甲油，轻拿着一支正在滴出威士忌的滴管”。包装色彩选取紫粉红橙青绿黄银碰撞，音乐迷幻的听觉、威士忌刺激的味觉、包装烂漫的视觉，三种感官的体验交融在“一滴回春”的状态中。

“回春”丹药回春丹乐队，取名意指“起死回生”，以传统打包“丹药”的手法为参考，选取质感接近打包用纸的青色棉纸，且使用粉色胶圈捆纸作为瓶口的封口方式。在棉纸正面画面上使用实心圆点 ● 点阵排版构成“回春”二字，运用在整体包装的排版系统中，实心圆点蕴含“丹药”的含义，反面画面附带回春丹乐队成员签名。

附加体验考虑到乐队常为粉丝提供周边产品作为纪念收藏，则若取下外罐与瓶口的胶圈后，海报与棉纸均可单独收藏或作为装饰。瓶身一共有 6 款不同画面的正标，提供购买“盲盒”体验感的同时，6 款不同画面组合展示，可感受“取酒、滴酒、品酒”的完整过程。

Designer_Bosen
Designer Assistant_小黑
Photographer_邹训楷
Client_Whiskynaut