《奇达尔顿》荣获2024年德国古曼设计奖·包装类提名

"Kildalton" was nominated for the 2024 Germany Gmund Award in the Packaging category


GMUND PAPER, headquartered in southern Germany and rooted in a papermaking tradition dating back to 1829, develops and manufactures impressive, sustainable, and eco-friendly communication mediums. Nestled in a harmonious natural environment, GMUND PAPER combines boundless creativity, masterful craftsmanship, and cutting-edge technological applications to pioneer customized sustainable solutions for brands. Its paper range encompasses hundreds of thousands of variations, with colored papers and textured papers standing out as prominent leaders, widely used in packaging, high-quality corporate catalogs, brand identity brochures, stationery, art cards, and more.

The 2024 GMUND AWARD, themed "Fibre, Structure, Colour," provides a comprehensive platform to showcase outstanding printed designs and green innovation projects created with GMUND papers worldwide, promoting cross-disciplinary exchange and the perfect integration of paper, creative design, and craftsmanship.

GMUND PAPER 总部位于德国南部,始自1829年的造纸文化,开发和制造令人印象深刻、可持续发展和环保的交流载体。置身于和谐自然的环境里,GMUND PAPER 以无穷的创造力、精湛的手工艺以及高新技术交流应用,开创了量身定制可持续发展的品牌个性化解决方案。纸张品类包括数十万种不同的转化,色彩纸和花纹触感纸处于显著的引领地位,被广泛用于包装、高品质企业产品目录、企业形象宣传册、文具、艺术卡片等。

2024 德国 GMUND AWARD 主题为“纤维、结构、色彩”,为全球范围内由GMUND纸制作的优秀印刷设计作品、绿色创新项目提供全方位展示平台,推进纸张、创意设计、工艺的跨界交流与完美结合。


KILDALTON

-
Aged 15 Years
Islay Single Malt Scotch Whisky


2024
Packaging Design

Founded in 1815, Ardbeg is known for its strong peat smoke and complex flavor layers. As an independently bottled whisky, it is rare to use the official name "Ardbeg" directly, but in order to live up to the distinctive Ardbeg style of this wine, we chose the iconic building of Islay - the cross, which originated from Kildalton, an ancient parish on the island. The main feature is the Celtic cross with a history of more than 1,200 years.

As one of the important cultural symbols of Scotland, the Celtic cross carries a heavy history and is often used in the form of a stone tablet, becoming a representative of sacredness and power. For local people, the cross is a symbol of culture and a source of pride. They not only record the past, but also reflect a lasting cultural identity and the Celtic people's respect for the wisdom and beliefs of their ancestors.

The packaging uses the Kildalton Celtic Cross near the Ardbeg Distillery on the Isle of Islay, Scotland as the main visual symbol, while combining light and the distinctive traditional thing of Ireland - the Celtic knot, which means eternity and sacredness. To visually and emotionally strengthen the status of Ardbeg whisky, making it not only a whisky, but also a transmission of power and a manifestation of faith.

成立于1815年的阿贝,以其强烈的泥煤烟熏味和复杂的风味层次而著称。作为独立装瓶的威士忌,很少能够直接使用“Ardbeg”这个官方名字,但为了不辜负这款酒如此鲜明的阿贝风格,我们选择了艾雷岛的标志性建筑-十字架,其源自于岛上一个古老教区Kildalton,主要特色便是拥有1200多年历史的凯尔特十字架。

凯尔特十字架作为苏格兰重要的文化符号之一,承载着厚重的历史,且常运用石碑的形式,成为了神圣与力量的代表。对于当地人来说,十字架是一种文化的象征和自豪感的源泉。它们不仅记载了过往,也体现了一种持久的文化身份和凯尔特人民对其祖先智慧与信仰的尊重。

包装采用苏格兰艾雷岛上阿贝酒厂附近的Kildalton凯尔特十字架作为主要视觉符号,同时结合光芒与爱尔兰鲜明特色的传统之物-凯尔特结,寓意永恒与神圣。在视觉与情感上强化阿贝威士忌的地位,使之不仅仅作为一款威士忌,更是一种力量的传递和信仰的体现。

Designer_Bosen
Photographer_邹训楷
Client_Whiskynaut



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