《空响》荣获2024年360°年度设计奖·最佳商业品牌设计

"Studio Void" won the 2024 Award 360°·Best 100 Commercial Branding

The Award360° Annual Design Award is an award rooted in a Chinese perspective and set within an Asian context, selecting 100 annual best design works each year. Award360° aims to provide the industry and society with fresh perspectives on design thinking every year. For Award360° 2024, seven renowned designers from home and abroad—including Han Jiaying, Liu Zhizhi, Mei Shuzhi, Qu Minmin & Jiang Qian from China, as well as Satō Taku and Okazaki Tomohiro from Japan, and Park Yeounjoo from Korea—formed a professional judging panel. Together, they selected the 100 best design works of 2024 during the preliminary and final judging stages.

This year's AWARD360° competition received entries from 17 countries and regions, including Mainland China, Hong Kong, Macao, Taiwan, Japan, South Korea, Singapore, Austria, Germany, Switzerland, Poland, Russia, Canada, Kazakhstan, Georgia, and Serbia. After the preliminary judging by the jury, a total of 412 entries and 8 annual newcomer candidates advanced to the final round. From these, the jury will select the "AWARD360° BEST 100," and further choose the "AWARD360° Gold Award" winners across various categories as well as one Grand Prize. Additionally, the annual "Newcomer Award" winner will be selected from the 8 newcomer candidates.

Award360° 年度设计奖是一个立足于中国视角，从亚洲语境出发，每年评选出100件年度最佳设计作品的奖项。Award360° 年度设计奖希望每年为行业与社会提供关于设计思考的新锐切入面。Award360° 2024邀请了韩家英、刘治治、梅数植、曲闵民&蒋茜，以及来自日本的佐藤卓、冈崎智弘，来自韩国的Park Yeounjoo，共七组海内外知名设计师组成专业评审团，一同于初评、终评环节选出2024年度100件最佳设计作品BEST100。

本届AWARD360°收到了来自中国大陆、香港地区、澳门地区、台湾地区、日本、韩国、新加坡、奥地利、德国、瑞士、波兰、俄罗斯、加拿大、哈萨克斯坦、波兰、格鲁吉亚、塞尔维亚共17个国家及地区的参赛作品。经过评审团的初评，共412件作品、8位年度新人候选者入围终评。评审团将从中选出100件“AWARD 360° BEST 100”，再从其中选出各类别的“AWARD360°金奖”及1件全场大奖。同时将从8位新人候选者中选出本年度“新人奖”获奖者。

空响 Studio Void

2024
Brand Design

In the visual creation for "STUDIO VOID," we reinterpret the concepts of "void" (空) and "echo" (响)—not as physical emptiness and echo, but as the path of thinking and flow of consciousness generated by spatial designers in their projects. It is an exploration of the relationship between space, time, and people.

To make this "flowing thought" visible, we used spinning tops as a medium. Through 3D printing, we created spinning tops and experimented with embedding different pen cores inside. When set in motion by hand, they produced natural movement trajectories, building a connection between "object" and "field."

We sought to document these trajectories and unexpectedly discovered that even slight variations in the force or angle of each spin resulted in entirely different patterns. These forms were born from unrepeatable physical moments. The dynamic motion of the spinning tops transformed abstract design thinking into a coherent and memorable visual language.

In terms of material selection, we chose Japanese Sakura Snow paper. Its delicate, snow-like texture, combined with debossing techniques, resembles faint footprints left on a snowy landscape. This not only reinforces the quiet and expansive atmosphere of "void" and "resonance" but also grounds the visual language in a tangible, tactile experience.

在 “STUDIO VOID 空响” 的视觉创作中，我们重新解读了 “空” 与 “响”—— 它并非物理意义上的空旷与回声，而是空间设计师在项目中所产生的思维的路径、意识的流动，更是对空间、时间和人三者关系的探索。

为了让这份 “流动的思维” 看得见，我们以陀螺为媒介，通过 3D 打印制作陀螺，反复试验着往里面嵌不同笔芯，通过人力转动，产生自然的运动轨迹，搭起了 “物”与 “场”的联系。

我们试着记录这些轨迹，过程中意外发现：每次抛转陀螺的力道、角度稍不一样，出现的轨迹就完全不同。这些形态诞生于不可复制的物理瞬间。而陀螺旋转的动态感，也让抽象的设计思考，变成了连贯又有记忆点的视觉语言。

物料选择上，我们选用了日本樱雪纸，它细腻得像积雪的质感，搭配压凹工艺，就像雪地上留下的轻浅足迹。既强化了 “空” 与 “响” 的静谧空旷意境，也让视觉语言在触觉上有了落点。

Designer_Bosen
Photographer_邹训楷
Producer_喜形印物
Client_Studio Void