《回春》 荣获2024年纽约艺术指导俱乐部年度设计奖·优胜奖

"Young" won the 2024 New York Art Directors Club Annual Awards · Winner Merit

Founded in 1921, The ADC Annual Awards (commonly known as ADC) boasts a history of over a century. The awards recognize and celebrate global innovation and exceptional craftsmanship across all forms of advertising and design. ADC honors the most outstanding creative talents and groundbreaking works, spanning advertising, digital media, graphic and publication design, packaging and product design, animation, gaming, experiential and architectural design, photography, illustration, fashion design, and beyond. Each year, ADC attracts tens of thousands of exceptional designers worldwide, from whose entries the most distinguished works are selected.

On April 22, 2024, Eastern Time, the nonprofit organization The One Club for Creativity announced the shortlist for the 103rd ADC Annual Awards. A total of 156 entries from 12 Asia-Pacific countries and regions were shortlisted. The regional breakdown is as follows: Greater China with 77 entries (66 from Mainland China, 6 from Macao, 3 from Taiwan, and 2 from Hong Kong), Japan with 53, Australia with 11, Malaysia with 5, Vietnam with 3, Singapore, South Korea, and Thailand with 2 each, and India with 1.

始于1921年的 ADC 年度大奖（The ADC Annual Awards，简称ADC）已超过百年历史，奖项认可并庆祝全球的广告与设计领域所有形式的创新与杰出工艺。ADC 表彰最优秀的创意人员和最具突破性的创意作品，涵盖了广告、数字媒体、平面和出版设计、包装和产品设计、动画、游戏、体验式和建筑设计、摄影、插图、时尚设计以及所有领域。ADC 每年都吸引全世界数万名优秀设计师参与，并从这些设计师参赛作品里评选出最优秀的作品。

设计领域非营利机构 The One Club for Creativity 于美国东部时间 2024年4月22日公布 ADC 第103届年度设计大奖的入围名单。 亚太12个国家和地区共计有156项入围。 亚太地区的入围数量按国家和地区划分如下：大中华地区一共77个（大陆有66个、澳门6个、台湾3个、香港2个），日本有53个，澳大利亚有11个，马来西亚有5个，越南3个，新加坡、韩国和泰国各有2个，印度有1个。

YOUNG 回春

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WHISKYNAUT × YOUNGDAN BAND
Glentauchers Aged 15 Years
Single Malt Scotch Whisky

2024
Packaging Design

WHISKYNAUT × YOUNGDAN BAND · Limited Edition Whisky
WHISKYNAUT is a whisky brand was established in 2021. "NAUT" comes from "NAUTES", the Greek word for "sailor". WHISKYNAUT, "one who paddles in wine.”

YOUNG
DAN is an independent rock band in Guangxi, China. "Dan" means "Elixir" in Chinese pronunciation. The band name comes from the desire to bring a different feeling, like the elixir can bring people back to life. They are like a group of unruly street youths, the neither black nor white mood is unique to the band.

ONE DROP FOREVER YOUNG The main picture of the whisky outer shows "enchanting pink fingers applying green nail polish, gently holding a dropper that is dripping whisky." The packaging colors are purple, pink, orange, green, yellow and silver. The psychedelic hearing of music, the stimulating taste of whisky, and the brilliant visuals of the packaging. Three sensory experiences are blended into the state of "one drop forever young ".

FORVEVER YOUNG ELIXIRTaking the traditional method of packaging "elixirs" as a reference, we selected tissue paper with a texture close to the paper used to package elixirs, and used pink rubber banding paper as the sealing method for the bottle mouth. Use solid dots on the front of the tissue paper ● Dot matrix typesetting forms the product name and is used in the overall typesetting system. The solid dots contain the meaning of "elixir".

ADDITIONAL EXPERIENCEConsidering that bands often provide fans with peripheral products as commemorative collections, after removing the rubber rings on the outer can and bottle mouth, the posters and tissue paper can be stored or used as decoration. There are a total of 6 different pictures of the main label on the bottle, providing a "blind box" purchasing experience. The 6 different pictures are displayed in combination, allowing you to experience the process of "taking wine, dripping wine, tasting wine”.

划酒人 × 回春丹乐队 · 限定联名款威士忌

WHISKYNAUT，成立于 2021 年的威士忌品牌。“NAUT”来自“NAUTES”，希腊语意为“水手”。WHISKYNAUT，意为“在威士忌中划桨的人”。

回春丹，一支来自中国广西的独立摇滚乐队。乐队名字的由来是希望带来不一样的感觉，就像灵丹妙药能让人起死回生。他们就像一群不羁的街头青年，非黑非白的颜色是乐队独有的色彩。

一滴“回春”“回春”威士忌外罐主画面为“妖娆的粉色手指涂抹绿色指甲油，轻拿着一支正在滴出威士忌的滴管”。包装色彩选取紫粉红橙青绿黄银碰撞，音乐迷幻的听觉、威士忌刺激的味觉、包装烂漫的视觉，三种感官的体验交融在“一滴回春”的状态中。

“回春”丹药回春丹乐队，取名意指“起死回生”，以传统打包“丹药”的手法为参考，选取质感接近打包用纸的青色棉纸，且使用粉色胶圈捆纸作为瓶口的封口方式。在棉纸正面画面上使用实心圆点 ● 点阵排版构成“回春”二字，运用在整体包装的排版系统中，实心圆点蕴含“丹药”的含义，反面画面附带回春丹乐队成员签名。

附加体验考虑到乐队常为粉丝提供周边产品作为纪念收藏，则若取下外罐与瓶口的胶圈后，海报与棉纸均可单独收藏或作为装饰。瓶身一共有 6 款不同画面的正标，提供购买“盲盒”体验感的同时，6 款不同画面组合展示，可感受“取酒、滴酒、品酒”的完整过程。

Designer_Bosen
Designer Assistant_小黑
Photographer_邹训楷
Client_Whiskynaut