翁江1958 Wengjiang1958
Client_鼎存茶业
Design Guidance_Bosen
Designer_L·Chao
Photography_Halo小方
Time To Market_2021
1958年,福鼎国营翁江茶场(简称翁江茶场)正式挂牌成立,成为中国生产白茶最早的茶场之一,与福鼎白茶的渊源颇深。时隔63年,鼎存茶业在翁江旧地,打开茶场过往档案,述说福鼎白茶历史。
外盒造型源于折叠式档案盒,它作为民国时代记忆的符号之一,具备特有的复古气息。粗糙的凝石纸搭配复古标签贴与印章,在各自具备功能性的同时,相辅相成。包裹茶饼所用棉纸为旧报纸样式,以此辅助包装整体气质的呈现。
In 1958, the Fuding State-Owned Wengjiang Tea Farm (Wengjiang Tea Farm for short) was officially established, becoming one of the earliest tea farms in China to produce white tea, and has a deep connection with Fuding white tea. After 63 years, Dingcun Tea Industry opened the past archives of the tea farm in the old site of Wengjiang to tell the history of Fuding white tea.
The shape of the outer box is derived from the folding archive box. As one of the symbols of memory of the Republic of China era, it has a unique retro atmosphere. The rough stone paper is matched with retro labels and seals, which complement each other while having their own functionality. The cotton paper used to wrap the tea cakes is in the style of old newspapers, which helps to present the overall temperament of the packaging.