18+

-
Aged 18 Years
Islay Single Malt Scotch Whisky

2023
Packaging design

18+ What Else Can You Do Besides Drinking?

A spark of inspiration originated from the "18+" label on a whiskey bottle. One slightly intoxicated evening, a question arose: What else can one do after turning 18 besides drinking? This led to a year-long side project—a special creative series.

While alcohol and intimate products may seem unrelated, they share a common ground as adult-exclusive experiences: alcohol can awaken sensory instincts, while intimate products are designed for adult exploration. With this core idea, we creatively merged the two—using bead-shaped stoppers as bottle caps, draping whips along the bottle body, connecting twin bottles with cuffs, dressing bottles in fishnets, and adding studded details.

Throughout the creation process, we meticulously refined textures of materials like leather, metal, wax, and adhesive tape, striving for a sophisticated and restrained visual aesthetic. The rendering and retouching process nearly "drove the artists crazy," ultimately resulting in a visual experiment that defies easy categorization.

This series is paired with ambient AI-generated music by the musician "HeZhe Leopard Temperament," forming a complete audio-visual experience. Through "18+," we explore the boundaries of sensuality, infusing the designs with bold confidence—a calm expression of maturity and a playful provocation of imagination.

18+以后除了喝酒还可以干些什么？

一次“起心动念”，源于威士忌瓶身的“18+”标识。某天微醺时，我们忽然生出一个疑问：除饮酒外，18岁以后还可以干些什么？由此，我们在工作之余耗时一年完成一组特别创作。

酒精与情趣用品虽看似无关，却同属成人专属——酒后易唤醒感官本能，情趣用品亦为成人体验。以此为核心，我们将二者创意融合：口珠作瓶塞、鞭子垂挂瓶身、镣铐串联双瓶，为酒瓶套网袜、加乳钉……

创作中，我们极致打磨皮革、金属、蜡、胶布等材质的质感，力求呈现高级克制的视觉效果，过程几乎“逼疯”渲染师与修图师，最终作品成为一个不知道如何定义的视觉实验。

这组作品搭配音乐人“鹤这豹脾气”用AI生成的氛围音乐，构成完整视听体验。我们借“18+”探索感官边界，在设计中注入大胆自信的态度，既是对成熟世界的从容表达，也挑逗想象。

Designer_Bosen
Rendering_吴臻一、Syndi
Video production_Syndi
Music Composer_鹤这豹脾气